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Veganuary inspires hundreds of thousands of people around the world to try a vegan diet for a month. It takes place all year round, but most people take part during January.
Veganuary 2019 is supported by Pulsin. By the end of the month, participants know much more about eating a vegan diet, how easy and tasty it can be and about the many positive impacts it has on animals, the environment, and our health. Many people choose to go vegan permanently after taking part.
The Veganuary pledge is run by a UK non-profit called Veganuary. They were founded in 2013 and became a registered charity in 2016. Veganuary is dedicated to changing public attitudes and behaviours, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible.
Veganuary is more than a pledge: they also support brands, manufacturers and retailers to expand their plant-based options and reach new audiences, support vegans to become advocates, and work with decision makers to champion the interests of vegans and the vegan-curious.
The pledge is taking the world by storm, with over 250,000 people in 193 countries taking part since 2014. Participation has doubled each year since the first campaign. In January 2014, 3,300 people took part. Growing to 12,800 in 2015, 23,000 in 2016, 59,500 in 2017 and a staggering 168,500 in 2018, that’s +183%! For the 2019 campaign, it is anticipated that a further 300,000 people will take part around the world.
Simon Winch, Veganuary CEO, says, “Our research from our 2018 Veganuary Participants Survey suggests most are sticking with it, which is great news! 62% of respondents said they intended to stay vegan, of whom 82% said that going vegan was easier than they expected.”
Rich Hardy, Head of Campaigns at Veganuary, says, “No longer a counter-culture, ‘vegan’ is now a word we see and hear everywhere – in shops and restaurants, in people’s conversations on the streets, and in newspapers and magazines. It’s not hype or a short-term trend. There’s substance to its rise and that gives it credibility. Any movement or venture has to reach critical mass to carry on and succeed. We think veganism has reached that point and is now firmly on its way to the mainstream.”
Why Go Vegan?
Research shows that health is now the second biggest driver for so many people going vegan. More and more people are ditching animal products in order to combat specific health problems. Others report general improvements in energy and vitality, and participants often comment that they’ve ‘never felt better’.
Stories of successful vegan athletes and sports stars are on the increase, and plant-based living is regularly profiled in health and wellness publications. The British Dietetic Association agrees, saying that well-planned vegan diets can support healthy living in people of all ages. Animal agriculture is a bigger contributor to climate change than the whole global transport sector – eating vegan is a great way to halve your dietary greenhouse gas emissions.
If you fancy trying some tasty vegan products and recipes at home, visit Holland & Barrett in Lion Yard. Their recipe for a Fruit, Oats and Spirulina Smoothie Bowl is a protein-packed taste sensation!
(For the smoothie)
3/4 cup coconut milk or almond milk⠀⠀⠀⠀⠀⠀⠀⠀⠀
2 tbs Spirulina⠀⠀⠀⠀⠀⠀⠀⠀⠀
2 tbs oats⠀⠀⠀⠀⠀⠀⠀⠀⠀
1/2 avocado (ripe)⠀⠀⠀⠀⠀⠀⠀⠀⠀
1 ripe banana peeled, sliced and frozen⠀⠀⠀⠀⠀⠀⠀⠀⠀
1 cups pineapple peeled, sliced and frozen⠀⠀⠀⠀⠀⠀⠀⠀⠀
1/2 ripe mango peeled, chopped and frozen⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Place the milk, fruit, oats, and spirulina powder into a blender.
- Whizz up until smooth.
- Pour straight into a bowl, decorate with your toppings, then eat immediately!
To find out more about Veganuary.